5 Steps to Starting a Successful Google Adwords Campaign

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Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

What is Google Adwords? Whenever you conduct a search using google you will see a list of search results. These are displayed for free. In addition, you will see Sponsored Links displayed at the right of the search results and sometimes displayed at the top of the results. These are paid advertisements. The Adword advertisements are pay-per-click which means the person advertising pays google every time someone clicks on their advertisement.

People are using Google Adwords, a Pay-Per-Click program, to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

Following are (5) steps to starting a successful google adwords campaign.

Step 1- Gain Basic Knowledge

Before you attempt to start making money with adwords you first need to educate yourself. You need to understand how adwords and pey-per-clicks work. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

Step 2 – Open a Google Adwords Account

After you understand how google works then you are ready to open a google adword account. Google has minimal costs to get started. Google will take you through several steps in setting up your account.

Step 3- Write a Creative Text Ad

You will need to create your ad. The purpose of the ad is to get as many people to click on it as possible. You want to stand out from the rest. Before writing your ad, study your competitor’s ads. Then write several different creative text ads and test each one to see which one has the highest click thru rate.

Step 4- The Keyword List

The keyword list is crucial. The right list can be the difference between success and failure so you will want to build the most efficient and focused keyword list. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be resulting in more purchases. However, the more general your keyword list is the more visitors not interested in what you are selling and this can easily and quickly use up your advertising budget.

Step 5- Setting Your Budget

Google will ask you what is the maximum you would like to spend, on average per day and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth.

These are the five basic steps to get you starting towards google adword success. As you practice and gain experience with adwords, you will keep improving your campaigns performance. And as you performance improves you will get more targeted visitors that will result in more sales.

About Author:
William James is the owner of http://www.Money-Making-Online.net a site focused on how to make money online resulting in huge google profits. Featuring free tools, resources and useful articles.

7 Ways To Sky Rocket Your Google AdWords Revenue

One aspect of CPA marketing that commonly gets overlooked is researching what the customer wants and expects. Not only is researching an important aspect of CPA marketing, it is one of the most important. The following paragraphs will help explain why this step in CPA marketing is so vital.
If you are new to PPC/CPA marketing and trying to figure out the best way to get started, this is a must-read.


Making money online is the goal of every entrepreneur, and one of the most effective ways of generating revenue online is to use Google Adwords. But, to make the most of what Adwords offers, you must have a firm grasp on how to run an effective Adwords campaign.

The first step you must take is to learn everything you can about Adwords. That means you must invest time in researching Adwords, and you may also want to consider taking an Adwords course or purchasing an Adwords guide.

Here are seven ways that will help you increase your Google Adwords revenue:

1. Once you have a thorough understanding of Adwords, consider how much you want to invest initially to bid on keywords. Set a budget that you are you comfortable with, and stick to it. Once you drive more traffic to your Web site and, in return, make larger profits, you may want to increase your budget. For now, however, only bid what you can comfortably afford to pay.

2. Know how to use keywords to maximize your investment. Your main keyword or keyword phrase should be in the headline of your ad, in the ad itself, and in the content on your Web site.

3. Your ad must be innovative and grab the attention of your prospective customers. Illustrate to your prospective customers WHY they should click on the link and visit your Web site. Remember, the objective is for prospective customers to click on your ad.

4. Your Web site must contain information that is valuable to your target market. Once prospective customers click on the link to your Web site, they want to find information that they need and can use. By providing unique and compelling content, you'll give prospective customers to both sign up for your list and visit your Web site again and again (provided that you add fresh content on a regular basis).

5. Always keep track of the competition. You must know what your competitors are doing, so you can ensure you're doing enough to get ahead - and stay ahead - of them.

6. Use a variation of keywords, including commonly misspelled words. By using a variety of keywords, you'll reach a larger audience.

7. Avoid using negative or inactive keywords. If a keyword isn't getting many hits, stop using it. Likewise, avoid using negative keywords. All of your keywords should be directly related to your target market.

If you apply the right techniques, you should see an increase in traffic to your Web site which will, hopefully, increase your overall profits. Remember, you should only bid as much as you can comfortably afford.

Purchasing keywords before having a thorough understanding of what to expect could end up costing you money, so be sure to do your research before you actually start bidding and placing ads.

Adwords Keyword Research for Beginners

Get started bidding on targeted reasonably priced keywords.

Adwords Keyword research for beginners

When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can't harness the power of large keyword campaigns, they will suck your bank accounts dry. There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google's keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered. For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month's search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume. What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1. The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords. So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes. So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages. What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool. You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.

Adwords Top Tips: Create Your Own Adwords Miracle!

Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increa...

Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called 'Analytics' which will provide with this vital information.

How to Improve ROI?

Conversion rates will need to be improved. This can be achieved by:

Traffic Quality – One of the major mistakes that new adword users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on 'sports car' you may do better to try 'red convertible sports car'. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.

Ad Copy – Try some simple split testing. Test the same ad, but with different headlines. Make sure you click the 'show ads equally' option within your account. This will be an ongoing process that will forces you to gradually write better performing ads.

Landing page – Do you have your own landing page?

If you are only direct linking to the merchants page then this will not apply to you, although landing page is something that you should be looking into. If you do have a landing page you will need to constantly monitor and update. Are people clicking through to your merchant? If not then work must be done on the landing page to remedy this. Try improving your page headline, write better reviews, make links stand out more etc. Maybe you could offer them something free? The point of a landing page is to pre-sell the product to them before they even get to your link!

Creating A Cost-Effective Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically pote...

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.

Discover how you can, with 3 simplest of tips, boost your Adwords click through rates and ultimately income! Word Count:

By no means are these 3 steps the end. It is only the tip of the tip of the iceberg. For you to use adwords successfully, you must continually improve, change, test and refine methods. Listed below are the briefest of tips that can get you started on Adwords.

#1 Headlines
Many Adwords users know its importance and how relevant it is to click through rates and ultimately – income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.

#2 Ad Groups
How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, “soccer betting guides” and “bet on asian soccer matches”. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for “soccer betting guides” and in this group can be other words like “soccer betting tips” etc…

#3 Get Your Ad Bolded
This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like “looking for betting guides and tips?” So when users search for either the “soccer betting tips” or the “soccer betting guides” phrase they would see your ad in bold, making your ad stand out and increasing click through rates.

Dylan is the author of the Free report “Secret Google Tactics”. It is an insightful guide that brings optimization of Adwords and Adsense to a whole new level
http://www.secretgoogletactics.com

Google Adwords: A Quick Word Of Advice

Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.

A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will con...


Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.

A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!

It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups...see whats hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.

Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.

So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".

Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!