5 Steps to Starting a Successful Google Adwords Campaign

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Keyword research tools

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

What is Google Adwords? Whenever you conduct a search using google you will see a list of search results. These are displayed for free. In addition, you will see Sponsored Links displayed at the right of the search results and sometimes displayed at the top of the results. These are paid advertisements. The Adword advertisements are pay-per-click which means the person advertising pays google every time someone clicks on their advertisement.

People are using Google Adwords, a Pay-Per-Click program, to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

Following are (5) steps to starting a successful google adwords campaign.

Step 1- Gain Basic Knowledge

Before you attempt to start making money with adwords you first need to educate yourself. You need to understand how adwords and pey-per-clicks work. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

Step 2 – Open a Google Adwords Account

After you understand how google works then you are ready to open a google adword account. Google has minimal costs to get started. Google will take you through several steps in setting up your account.

Step 3- Write a Creative Text Ad

You will need to create your ad. The purpose of the ad is to get as many people to click on it as possible. You want to stand out from the rest. Before writing your ad, study your competitor’s ads. Then write several different creative text ads and test each one to see which one has the highest click thru rate.

Step 4- The Keyword List

The keyword list is crucial. The right list can be the difference between success and failure so you will want to build the most efficient and focused keyword list. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be resulting in more purchases. However, the more general your keyword list is the more visitors not interested in what you are selling and this can easily and quickly use up your advertising budget.

Step 5- Setting Your Budget

Google will ask you what is the maximum you would like to spend, on average per day and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth.

These are the five basic steps to get you starting towards google adword success. As you practice and gain experience with adwords, you will keep improving your campaigns performance. And as you performance improves you will get more targeted visitors that will result in more sales.

About Author:
William James is the owner of http://www.Money-Making-Online.net a site focused on how to make money online resulting in huge google profits. Featuring free tools, resources and useful articles.

7 Ways To Sky Rocket Your Google AdWords Revenue

One aspect of CPA marketing that commonly gets overlooked is researching what the customer wants and expects. Not only is researching an important aspect of CPA marketing, it is one of the most important. The following paragraphs will help explain why this step in CPA marketing is so vital.
If you are new to PPC/CPA marketing and trying to figure out the best way to get started, this is a must-read.


Making money online is the goal of every entrepreneur, and one of the most effective ways of generating revenue online is to use Google Adwords. But, to make the most of what Adwords offers, you must have a firm grasp on how to run an effective Adwords campaign.

The first step you must take is to learn everything you can about Adwords. That means you must invest time in researching Adwords, and you may also want to consider taking an Adwords course or purchasing an Adwords guide.

Here are seven ways that will help you increase your Google Adwords revenue:

1. Once you have a thorough understanding of Adwords, consider how much you want to invest initially to bid on keywords. Set a budget that you are you comfortable with, and stick to it. Once you drive more traffic to your Web site and, in return, make larger profits, you may want to increase your budget. For now, however, only bid what you can comfortably afford to pay.

2. Know how to use keywords to maximize your investment. Your main keyword or keyword phrase should be in the headline of your ad, in the ad itself, and in the content on your Web site.

3. Your ad must be innovative and grab the attention of your prospective customers. Illustrate to your prospective customers WHY they should click on the link and visit your Web site. Remember, the objective is for prospective customers to click on your ad.

4. Your Web site must contain information that is valuable to your target market. Once prospective customers click on the link to your Web site, they want to find information that they need and can use. By providing unique and compelling content, you'll give prospective customers to both sign up for your list and visit your Web site again and again (provided that you add fresh content on a regular basis).

5. Always keep track of the competition. You must know what your competitors are doing, so you can ensure you're doing enough to get ahead - and stay ahead - of them.

6. Use a variation of keywords, including commonly misspelled words. By using a variety of keywords, you'll reach a larger audience.

7. Avoid using negative or inactive keywords. If a keyword isn't getting many hits, stop using it. Likewise, avoid using negative keywords. All of your keywords should be directly related to your target market.

If you apply the right techniques, you should see an increase in traffic to your Web site which will, hopefully, increase your overall profits. Remember, you should only bid as much as you can comfortably afford.

Purchasing keywords before having a thorough understanding of what to expect could end up costing you money, so be sure to do your research before you actually start bidding and placing ads.

Adwords Keyword Research for Beginners

Get started bidding on targeted reasonably priced keywords.

Adwords Keyword research for beginners

When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can't harness the power of large keyword campaigns, they will suck your bank accounts dry. There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google's keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered. For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month's search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume. What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1. The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords. So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes. So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages. What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool. You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.

Adwords Top Tips: Create Your Own Adwords Miracle!

Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increa...

Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called 'Analytics' which will provide with this vital information.

How to Improve ROI?

Conversion rates will need to be improved. This can be achieved by:

Traffic Quality – One of the major mistakes that new adword users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on 'sports car' you may do better to try 'red convertible sports car'. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.

Ad Copy – Try some simple split testing. Test the same ad, but with different headlines. Make sure you click the 'show ads equally' option within your account. This will be an ongoing process that will forces you to gradually write better performing ads.

Landing page – Do you have your own landing page?

If you are only direct linking to the merchants page then this will not apply to you, although landing page is something that you should be looking into. If you do have a landing page you will need to constantly monitor and update. Are people clicking through to your merchant? If not then work must be done on the landing page to remedy this. Try improving your page headline, write better reviews, make links stand out more etc. Maybe you could offer them something free? The point of a landing page is to pre-sell the product to them before they even get to your link!

Creating A Cost-Effective Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically pote...

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.

Discover how you can, with 3 simplest of tips, boost your Adwords click through rates and ultimately income! Word Count:

By no means are these 3 steps the end. It is only the tip of the tip of the iceberg. For you to use adwords successfully, you must continually improve, change, test and refine methods. Listed below are the briefest of tips that can get you started on Adwords.

#1 Headlines
Many Adwords users know its importance and how relevant it is to click through rates and ultimately – income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.

#2 Ad Groups
How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, “soccer betting guides” and “bet on asian soccer matches”. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for “soccer betting guides” and in this group can be other words like “soccer betting tips” etc…

#3 Get Your Ad Bolded
This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like “looking for betting guides and tips?” So when users search for either the “soccer betting tips” or the “soccer betting guides” phrase they would see your ad in bold, making your ad stand out and increasing click through rates.

Dylan is the author of the Free report “Secret Google Tactics”. It is an insightful guide that brings optimization of Adwords and Adsense to a whole new level
http://www.secretgoogletactics.com

Google Adwords: A Quick Word Of Advice

Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.

A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will con...


Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.

A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!

It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups...see whats hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.

Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.

So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".

Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!

How to Lower Your Minimum Bids With Google AdWords

You've spent time and money researching a market, more time and money putting a website together for that market and your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it.

Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.

You've spent time and money researching a market, more time and money putting a website together for that market and
your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You
sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your
about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to
$10.00 to activate" What is going on here!!?? What a scam.

The thing about Google is they reward relevancy and penalize websites that are irrelevant. Who decides whats
relevant and what's not? Google does based on it's algorithm from Google Bot. I have used $10 minimum bid as an
example, it could be $5 or a $1 minimum bid. Your minimum bid should be cents not dollars.

How do you make Google Bot your friend? Make your website relevant in Google's eyes. This is done by a 3 pronged
attack. First make sure your ad groups are "themed" around 1 keyword with variations.
For instance adgroup name -
-------------------------------
Discount Laptops
-------------------------------
Keywords:

discount laptops
cheap laptops
affordable laptops
really cheap laptops

By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write
ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is
an essential step in lowering your minimum bids.

Cheap Laptops
Discount laptops to fit
your budget. Free shipping
http://www.example.com/

Google will consider this ad highly relevant to your ad group's keywords. Google will also bold any keyword that
the searcher typed, in your ad. Which will catch your prospect's eye. In the above example if a
searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would appear in
bold.

Using the keywords on your landing page

Google and searchers love this also because you are focusing your landing page around the keywords that have been
searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays
on topic. This technique will increase your Quality Score which in turn will lower your minimum bids.

Lets recap the three pronged attack for lowering your minimum bids.

1. Tightly "themed" ad groups
2. Keywords in ad
3. Keywords used on landing page

Researching or Ready to Buy: 7 Ways the Buying Cycle Impacts AdWords Advertisers

As any salesman will tell you, buyers typically move through stages of a predictable cycle when they make a purchase. This so called buying cycle has several important implications for anyone conducting pay per click (PPC) search marketing with Google AdWords. Read on to discover seven ways the buying cycle can be exploited by search marketers.

As any salesman will tell you, buyers typically move through stages of a predictable cycle when they make a purchase.

That cycle starts with an initial enquiry and ends with the placement of an order.

In marketing terminology, those stages are described as the research and engagement stage, the consideration and comparison stage, and finally the purchase stage.

The buying cycle has several important implications for anyone conducting pay per click (PPC) search marketing campaigns:

1. Campaign Objectives

Your campaign objective will influence which stage of the cycle you need to target.

A manufacturer who distributes nationally via resellers should be interested in reaching consumers early in the buying cycle. The same goes for a B2B marketer seeking to influence business buyers reseaching all the available options.

A retailer on the other hand will usually prefer to connect with consumers later, when they are ready to buy.

2. Keyword Research and Selection

In the context of online search, the buying cycle manifests itself as the keywords people use.

Those at the beginning of the cycle tend to use a small number of general keywords and phrases, which are typically only 1 to 3 words in length and desrcibe the niche in generic terms.

These often form the bulk of the most popular searches in any given niche through sheer volume and attrition. That's because there will always be more people populating the mouth of the sales funnel than there are make it all the way to the end of the cycle.

An offline analogy would be the average retail clothing store. There may be 10 or 20 people enter a store for every 1 that buys.

And therein lies one of the great ironies of keyword buys . . . advertisers bid up the cost of these general words and phrases because they're easily discovered and individually represent the most volume, but they usually don't convert so well.

Search users later in the cycle tend to use more specific terms and phrases. That means the query might include a brand name, a model, even an SKU product number.

These are the keywords that constitute the bulk of the now legendary 'long tail' of marketing (and search).

These terms often cost less and convert better. However they cost less for a reason . . . they take time and effort to find and aggregate in sufficient numbers to make the volume worthwhile.

3. Campaign Structure

You should separate early and late cycle keywords in your Ad Groups for Quality Score optimization and reporting reasons. Depending on the size of your campaign (read number of keywords), it may even make sense to have completely separate campaigns.

4. Ad Copy

Search marketers should be deliberate in targeting different stages of the buying cycle with PPC ad copy.

Ads that offer a free report, a review, or specifications will attract people who are in the early stages of the buying cycle, looking for information. Ad copy that mentions price, free shipping, or a special offer will attract those further along in the cycle.

5. Landing Pages

Your keywords, ad copy and landing pages should all reflect the same consistent message . . . and that message must be in sync not only with the subject of the query but also with the user’s current position in the buying cycle.

A user in the research stage of the cycle should land on an information page, while someone who specifies a product model as the keyword should be delivered to a page where they can actually buy that product.

So don't just send them to your home page.

A 2004 report from Atlas OnePoint found the average conversion rate for lead generation sites that used the home page as a PPC destination was just 6.3%.

The same Atlas study found that landing pages that match the theme of the keyword have a 9.3% conversion rate, and pages that match the keyword specifically have an 11.8% conversion rate.

That's 47% and 87% more conversions, respectively!

6. Bid Strategy

Depending on your campaign objective, you may decide to use 'stage of cycle' as a reference point in developing a bidding strategy. For example, a retailer may decide to bid lower on less targeted, early cycle keywords and higher on more targeted, later cycle keywords.

7. Performance Analysis

You'll often see advice from commentators that you should analyse your PPC results down to the keyword level. "Keep the keywords that convert and ditch those that don't. You'll save yourself a fortune" goes the mantra.

And there’s no doubt about it . . . there's always savings to be made by deleting keywords that never convert, especially very general and irrelevant ones.

But the buying cycle provides at least three reasons why you might not want be too literal in your interpretation of that advice:

- First, analysis at the keyword level won't be appropriate for some business models.

For example, B2B vendors selling high value products with a long sales cycle often only have a few conversions during the average month, so analysis at the keyword level would be overkill.

Analysis at the AdGroup and campaign levels is usually more meaningful in those cases.

- Until recently, the lack of click trail reporting meant that many valuable 'assist' keywords - those keywords which introduce users to your brand but don’t get any credit for subsequent conversions - were deleted unnecessarily.

A 2006 SearchIgnite survey found that 37% of purchase transactions were completed with at least one 'assist' click . . . and these multi-click conversions accounted for two-thirds of all clicks measured in the study.

One of the strengths of Yahoo's new pay-per-click system is that it can correlate and report this type of data. Sadly, this is not yet a feature of Google AdWords.

- Early cycle 'assist' keywords may also play a significant role in the well documented web-to-store conversion trend. Consumers evidently often prefer to research products online, then go offline to complete any subsequent purchase at a local store.

A 2005 benchmark survey The Dieringer Research Group estimated that 83 million people a year do that in the U.S. alone.

So there you have it . . . seven ways the buying cycle impacts Google AdWords marketers.

Happy advertising!

Testing Your Google Adwords Search Engine Ads

I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.

Don’t let this happen t...

I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.

Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.

1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.

2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.

3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.

4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.

5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.

6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.

While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.

Top 5 Google Adwords Campaign Mistakes

Learn to avoid these "money sucking" Google Adwords pitfalls. You have heard or maybe experienced the Adwords horror stories.

Top 5 Google Adwords Campaign Mistakes

You have heard or maybe experienced the Adwords horror stories. Mistakes can be quite costly with Google Adwords
let's take a look at the most common adwords mistakes newbies make and how they can be avoided.

1)Poor landing page
2)Turning on the Content Network
3)Daily budget too high
4)Grouping Keywords
5)bidding too low


Poor Landing Page

A decent landing page is a key factor in sales conversions. There are many different styles of pages, and going into
great detail what makes a good landing page would be a full article itself but basically, organized layout, proper
use of graphics, getting your message across clearly & no frames are the main components to a quality landing page.
When using Adwords Google really takes the content of your site as a main factor. Whatever keywords you are
advertising, you should try to have on your page. Not only will the searcher identify this as relevant information,
and Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they
can shave the cost of the clicks down from what you have bid. Google rewards relevancy and Adwords is no exception.


Turning on the Content Network

The content network is plagued with click fraud and poor quality traffic. When I started with Adwords I didn't
realize this and left the content network on and lost money. That being said, once you have a handle on Adwords you
can use the content network just make sure to bid very low. Personally I don't bid over 0.06 cents a click. Some
people claim that they profit higher and get better sales conversions from the content network than they do with the
search network. I have never experienced this myself.


Daily Budget Too High

Putting the daily budget up higher than the recommended amount used to be recommended by top marketers to increase
traffic. Recently Google has increased the impressions on campaigns that use this technique. The problem is that the
increase is on keywords broad match phrases that aren't targeted very well which leads to a huge spike in conversions
and a poor CTR. This will hurt your Quality score and can really hinder your campaign's performance. Another reason
you want to be careful when raising your daily budget high is sometimes marketers forget that they have done so.
They might not check their account for a couple of days and when they do they end up blowing through a lot of money.

Grouping Keywords

When creating your ad groups you want to use similar keywords in each ad group with at least one keyword the same.
eg. ad group - electric guitars, keywords:

electric guitars
cheap electric guitars
vintage electric guitars

The root keyword in the above example is electric guitars and this phrase should be in every keyword you would use in
this group. The root keyword should also be used in your ad:

Cheap Electric Guitars
Save huge on electric guitars
Huge selection & Free shipping
http://example.com/guitarstore

Grouping your ads properly will help you tailor your ad and landing page to your targeted keywords and will help
Google serve your ads on the keywords you want.


Bidding Too Low

Bidding too low can leave you buried at the bottom of the pack getting little exposure. When you do have a visitor
interested in your products, they will typically keep searching after they have left your website and compare you
to your competitors. If they have forgotten the name of your website (they usually do) They will most likely do another
search to find you again, if you are not on the first page they may not dig to the other pages for you even if they
found you on the 3rd page originally, they may not be willing to do it again people get tired of comparing prices
and searching after a while and burying yourself may save you money in bids but can also cost you a lot in sales.

This covers some of the major mistakes and I sincerely hope this article saves people from losing money.

Top 5 Mistakes Of The Frustrated AdWords Advertiser

Many frustrated Internet Marketers have abandoned their conquest into Google Ad Words after being robbed left, right and center due to their inability to run a successful campaign. If you have the knowledge to run a successful campaign, you can turn it into priceless wisdom that will grant you endless profit, guaranteed!

#1: Relevance: Got a bad CTR (click-through rate)? This is undeniably the biggest problem with all people who advertise with Google. If your ad isn’t rele...


Many frustrated Internet Marketers have abandoned their conquest into Google Ad Words after being robbed left, right and center due to their inability to run a successful campaign. If you have the knowledge to run a successful campaign, you can turn it into priceless wisdom that will grant you endless profit, guaranteed!

#1: Relevance: Got a bad CTR (click-through rate)? This is undeniably the biggest problem with all people who advertise with Google. If your ad isn’t relevant to what the user is searching for, then your CTR will plummet! If your ad is relevant to your keywords, you will no doubt see a boost in your CTR, resulting in cheaper bids. Relevance is so crucial. It makes or breaks any campaign. Think long and hard about the relevancy of your advertisements.

#2: Competition: People don’t analyze their competition very well, and end up trying to use the “WOW” factor in their advertisements to attract visitors. Three simple words: Observe your competition. Look at the structure of their advertisements. In fact, look at the top performing advertisements of your niche. Draw the commonalities between them all, and structure your ad based on theirs. You must always do what successful people do. “When in Rome, do as the Romans do”.

#3: Budget: People spend $100 with their budget on their first day. It hurts me to see people telling complaining that they just lost a lot of money with Ad Words. Start small, and if you are maximizing your CTR potential, raise the budget so you can get more clicks. It’s all about maximization. You don’t want to go broke in a matter of days, like many do!

#4: Inactive Keywords: Bad results with your campaign haunt you and stay with your account so long as it exists. Inactive keywords are due to your inability to have a successful CTR, and results in you having to place higher bids.. This literally drives people broke, and Google isn’t willing to be sympathetic about it. To avoid this, again, you need to think about targeting and relevancy. Relevancy is everything with Ad Words. Repeat this to yourself!

#5: Ad-Writing: There are many styles of ad-writing on Ad Words. One of the most famous is known as anti-marketing, which has been so saturated that many newcomers to Ad Words are under the impression that it will “WOW” their target niche market. To some extent, it can. In fact, this is likely if a successful Ad Words user is involved. Some niches have been so saturated with certain styles of ad-writing that it just doesn’t work anymore. In order to really achieve success with headlines and body text of an advertisement, refer to steps #1 and #2. This is all about relevancy and your competition. Target your competition in your niche, grab ideas, and make it relevant to your user.

Take some time to review these tips, and see where you can make improvements. You will be glad you did. :)